For the first time in academia, the University of Haifa has launched an academic course to combat the delegitimization of Israel on the Internet. The ‘Ambassadors Online’ Program, offered by the University’s Department of Multi-Disciplinary Studies as a four credit course, prepares students to be unofficial “ambassadors” for Israel on the Internet. “This program aims at training students, who are interested in investigating, studying and asking what it is that motivates the new anti-Semitism and de-legitimization of Israel, as can be seen among other things in the Apartheid Week, which is an expression of pure anti-Semitism. The ambassadors who will study in the program will fight this phenomenon and learn how to investigate it”, said Prof. Eli Avraram, the program’s academic instructor and the head of The Comper Interdisciplinary Center for the Study of Anti-Semitism and Racism.