New Initiative: Massive Purchasing Group to Buy 1.4% of Earth in Order to Save the Planet
Prof. Uri Shanas of the University's Oranim campus has launched an unusual new initiative: a massive, international, and democratic “purchase group” open to all that aims to save the Earth. “It is neither possible nor necessary to conserve the entire planet all the time,” Prof. Shanas explains. “But if we manage to conserve even a small percentage that is home to an unusual diversity of plant and animal life in danger of extinction, we can go some way to halting the current process of species extinction.” Prof. Shanas is using the crowdsourcing technique to raise the funds needed to launch the initiative.